Daily News: New WordPress Platform, Retail Apocalypse, Post-Disruptive Marketing Landscape

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New WordPress Platform Aims to Help Local News Organizations Thrive (January 16, 2019) LSA Insider: “As local news organizations struggle to sustain themselves, a group of industry leaders is looking to make it easier […]
What Unique Experiences Motivate Consumers to Shop In-store?

The term “retail apocalypse” is probably overused, but it captures the challenges traditional retailers are facing in a more fragmented and complex market. One of the major challenges for stores is driving foot traffic and repeat visits in the era of one-click commerce. A new survey from Yes Lifecycle marketing of 1,000 consumers revealed some […]
New WordPress Platform Aims to Help Local News Organizations Thrive

As local news organizations struggle to sustain themselves, a group of industry leaders is looking to make it easier with a new open-source platform called Newspack. Newspack was developed by Automatic (WordPress) with backing from Google, Lenfest, Civil and the Knight Foundation. The all-in-one platform, designed for small- and medium-sized organizations, will help local news […]