Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
On February 4, Google Will Start Intervening in SEM Campaigns (January 28, 2019)
LSA Insider: “Last week an email went out to an undetermined number of paid-search marketers. It says, “Google Ads experts are identifying key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text”.”
LSA19 Privacy Sessions: What You Need to Know — and Do (Now) (January 28, 2019)
LSA Insider: “Today, January 28, is officially “Data Privacy Day,” which began in 2007 in Europe and in 2008 in the US. Privacy is a topic that many people find confusing or boring. But it’s probably the most important topic facing marketers and brands right now.”
2019 Predictions: Voice Technology Will Become #1 Tool for Consumer Search (January 28, 2019)
LSA Insider: “Voice assistants like Siri and Alexa are becoming the preferred search tool for consumers. In response to that, businesses will need to start adopting strategies to prepare for this shift in voice technology reliance. One strategy we predict will be implemented across brands is Voice Engine Optimization, which refers to a new content marketing strategy to provide these voice assistants with questions and answers that consumers are frequently asking.”
Facebook to Integrate Technical Infrastructure of WhatsApp, Instagram, Messenger (January 28, 2019)
Street Fight: “A seemingly strange move at a time when regulators and public opinion are turning sour on the size of big tech, Facebook is at work on a plan to integrate the tech underlying its messaging platforms by the end of 2019 or early 2020, the New York Times reported.”
Playable Ads: The Next Big Thing for Mobile Advertising? (January 25, 2019)
eMarketer: “”Time is money” has never had more meaning than it does today. The “attention economy” has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.”
