Daily News: Google’s Ad Campaign Support, LSA19 Privacy Sessions, Facebook’s Messaging Platforms
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On February 4, Google Will Start Intervening in SEM Campaigns (January 28, 2019) LSA Insider: “Last week an email went out to an undetermined number of paid-search marketers. It says, “Google Ads experts are […]
2019 Predictions: Voice Will Become #1 Tool for Consumer Search
Voice assistants like Siri and Alexa are becoming the preferred search tool for consumers. In response to that, businesses will need to start adopting strategies to prepare for this shift in voice technology reliance. One strategy we predict will be implemented across brands is Voice Engine Optimization, which refers to a new content marketing strategy […]