The LSA Webinar Series is an on-going educational resource for the local marketing industry. Our webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.
Based on registrations and engagement, here are our top webinars from 2018.
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In the early stages of AI’s current wave, there’s still lots of experimentation. Most of that is around where the technology works and doesn’t work, as we examined yesterday. But it’s also about the all-important matter of price elasticity. What are users willing to pay, and how does pricing impact demand?
AI is great at some things but not others. And it’s not a silver bullet for everything, as its current hype cycle may have you believe. In fact it can do more harm than good in some situations, according to our research, such as marketing software to SMBs that’s labeled as “AI-powered”
To get more color on Bluehost’s evolutionary path and directional heading, we recently had the chance to catch up with CEO Sachin Puri. Appointed to the role in May, Puri takes over at a time when Bluehost has ample momentum and velocity. So what’s the vision, and where will Bluehost go next?
