New Report Tackles the All-in-One SaaS Sales Dilemma

Several topics and themes have been persistent during the course of producing the Tech Adoption Index program for the LSA, as well as the Above the Cloud podcast. Chief among these is the debate over the “full stack” vs. point solutions. There are many layers to the debate — including whether software that does everything […]

Our Top 5 Webinars from 2018

The LSA Webinar Series is an on-going educational resource for the local marketing industry. Our webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space. Based on registrations and engagement, here are our top webinars from 2018. The Death of […]

Our Top 5 Reports from 2018

Each year, LSA releases a range of reports on new data and best practices in location-based media and marketing for small businesses and enterprises. These are a mix of sponsored and non-sponsored reports and presentations. All are free to download and offer unique insights, data, commentary and perspectives. Based on download volumes, here are our top reports from […]

How to Sell Co-op to Your Advertising Clients in 8 Steps

Co-op advertising refers to an instance where a retailer launches a local advertisement with a prominent brand logo and that brand reimburses the retailer for a portion or in some cases all of the advertisement cost. The retailer’s co-op advertising accrual balance is based on a percentage of their purchases throughout the year. Those accrual […]