Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Mobile Shopping: The Shift Is Accelerating (December 5, 2018)
LSA Insider: “Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys, as shown in a recent survey from GfK.”
Consumers Prefer Brands That Take A Stand (December 5, 2018)
MediaPost: “The majority of consumers globally prefer buying from brands that take a stand on issues they care about, and are ditching those that don’t, according to Accenture Strategy.”
The best way to understand omnichannel is to work backward (December 5, 2018)
Marketing Land: “Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology.”
How Marketers Are Using Video In 2018 (December 5, 2018)
Marketing Charts: “Video marketers continues to be viewed enthusiastically by marketers, with 83% reporting that video content is becoming more important to them, according to the latest “State of Video Marketing” report from Demand Metric and Vidyard.”
Google Reviews Hit with Massive Spam Attempt (December 4, 2018)
Street Fight: “Google reviews, increasingly essential to the online search presence of brand and SMB brick-and-mortars alike, were hit by a massive spam attempt last week. At least 2 million fraudulent reviews were posted, according to ReviewFraud.org.”
