Daily News: Mobile Shopping, How Marketers are Using Video, Google Reviews Spam Attempt
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Shopping: The Shift Is Accelerating (December 5, 2018) LSA Insider: “Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys, […]
Mobile Shopping: The Shift Is Accelerating
Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys, as shown in a recent survey from GfK. According to the October 2018 survey, the most common mobile shopping activities are comparing prices (36%), gathering product information (30%), checking product reviews (30%), […]