Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Use it or Lose it: Co-op Ad Dollars (November 8, 2018)
LSA Insider: “Getting consumer attention and gaining visibility during this crucial holiday season can be challenging. That’s why local retailers need to take advantage of every opportunity to maximize their exposure – online and off.”

Data And Analytics Are The Biggest Martech Challenges: Study (November 8, 2018)
MediaPost: “Brands are getting better at integrating marketing technologies into their stacks. But they face hurdles — especially in the areas of data management, analytics and attribution, according to Marketing Technology Trends, a study by Ascend2.”

Breaking through with meaningful content marketing in the age of storytelling (November 7, 2018)
Marketing Land: “Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing your title.”

On Google, Hyperlocal Listing Strategy is Key to Brick-and-Mortar Success (November 7, 2018)
Street Fight: “The latest updates to Google My Business include a merchant description feature, which is an opportunity “for you, in your own words, to describe your business,” an update to the UI, which should dramatically increase its speed, and a forthcoming messaging feature, said Steven Chen, senior product manager at GMB.”

Singular: Mobile marketers waste money by spending at wrong times (November 7, 2018)
VentureBeat: “Mobile marketers are promoting apps on their own timetables, not on consumer readiness, and the result is wasted time, effort, and money, according to the holiday trends report by marketing intelligence firm Singular.”