Daily News: Co-op Ad Dollars, Biggest Martech Challenges, Hyperlocal Listing Strategy on Google
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Use it or Lose it: Co-op Ad Dollars (November 8, 2018) LSA Insider: “Getting consumer attention and gaining visibility during this crucial holiday season can be challenging. That’s why local retailers need to take […]
Use it or Lose it: Co-op Ad Dollars
The fourth quarter is a critical time for many retailers. And this year, according to multiple surveys, consumers expect to spend more and are shopping earlier. But getting consumer attention and gaining visibility during this crucial holiday season can be challenging. That’s why local retailers need to take advantage of every opportunity to maximize their […]