Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
How AI Can Help CPGs Meet Millennial and Gen-Z Expectations (October 16, 2018)
Street Fight: “Collectively, millennials and Gen Z are the largest generational group in the US labor force. And as both segments reach full employment, their spending power will eclipse what we’ve historically seen from older consumers.”
Search Advertising, Marketing Slowly Moves In-House, Per ANA Study (October 16, 2018)
MediaPost: “Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013.”
Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube (October 16, 2018)
Marketing Land: “In a new report entitled “Risky Business: Exploring Brand Safety on YouTube,” the Video Advertising Bureau (VAB) asserts that brand safety is elusive if not impossible on most of its channels.”
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020 (October 16, 2018)
eMarketer: “This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.”
Localistico and TripAdvisor join forces to help restaurant owners and hospitality brands increase foot traffic and online visibility (October 16, 2018)
Localistico: “The new partnership gives Localistico clients the ability to edit their TripAdvisor restaurant listings, as well as monitor diner reviews straight from the Localistico platform.”
Tiger Pistol Launches World’s First Complete Multi-Location Solution for Facebook (October 15, 2018)
Cision: “For the first time ever, brands can create and distribute Facebook & Instagram campaigns to thousands of locations, and can determine how much control individual locations have over ad content, duration and budget.”
