Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google Maps App Now Lets Users Collaboratively Make Group Dinner Plans (October 2, 2018)
LSA Insider: “Google continues to adjust, change and introduce new features to Google Maps, moving beyond simply pins and directions. The company pledged to make the platform “more assistive and personal with new features that help you figure out what to eat, drink and do.””
3 ways brands can beat Amazon at the loyalty game (October 2, 2018)
SmartBrief: “Amazon’s impact on consumer expectations has never been so apparent than in a recent survey of American shoppers on brand loyalty that my company, Yotpo, commissioned. The findings revealed a preference for what Amazon typically brings to the table.”
How Brands Can Partner With Google Assistant (October 2, 2018)
Geomarketing: “Domino’s, Ticketmaster, Disney, among others have partnered with the Google Assistant to create “actions” that consumers can take, Google’s Alana Brown notes. Here’s how those partnerships develop.”
Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local (October 2, 2018)
Street Fight: “Different cities have different burrito chains. Wouldn’t it be valuable to target folks who have visited one of the top competitors in the market, such as their local TexMex eatery? If the restaurant chain overlooks the nuances of local markets, it overlooks an opportunity to target more precisely, and with more personalized and meaningful creative.”
You’ve Got (Too Much) Mail (October 1, 2018)
eMarketer: “Are retail emails compelling enough to open? Many consumers say no. In fact, of the 1,006 US digital buyers surveyed in a June 2018 study from Yes Lifecycle, just 9% of respondents said they don’t ignore emails from retailers.”
YouTube Expands Brand Lift Capability, Extensions To Video Ads (October 1, 2018)
MediaPost: “YouTube is beefing up its video advertising solutions for marketers, improving the company’s measurement capabilities and adding new functionality to ads.”
