Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Introducing Co>Op Connect, LSA’s New Co-op Advertising Service (October 9, 2018)
LSA Insider: “We (LSA) are excited to announce the redesign, rebranding and overall update to our co-op advertising product and service: Co>Op Connect. With the improved look and feel comes a renewed focus on our mission to help marketing professionals connect local advertisers with big-name brands through the use of co-op ad programs.”
Video Swells to 25% of US Digital Ad Spending (October 9, 2018)
eMarketer: “This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion.”
Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience (October 9, 2018)
Street Fight: ““I’m Feeling Lucky” has been an option on their homepage since the beginning of Google-time. They’re finally approaching the point where luck is now Machine-Learned skill, and the best way to present those answers is no longer referring a searcher to browse a list of websites, and then the website itself, to get the answer.”
Tips for optimizing content for voice search, virtual assistants (October 9, 2018)
Search Engine Land: “Just about everyone has had the experience of searching by voice, using Alexa, Google Assistant, Cortana or Siri. And with pundits predicting that anywhere between 20 and 50 percent of all searches will be voice-initiated by 2020, it’s important for SEOs to start thinking about best practices and techniques for optimizing content for voice search & virtual assistants.”
ReachLocal Recognized by US Search Awards and the Golden Bridge Awards for its Work with Multifamily Management Company Pinnacle (October 9, 2018)
GlobeNewswire: “ReachLocal was shortlisted as a finalist for the US Search Awards in the “Best Use of Search – Real Estate & Property” category. For the Golden Bridge Awards, ReachLocal won Gold in the Marketing Achievement of the Year category.”
Digital Media Content Consumption Posts 15% Gain (October 8, 2018)
MediaPost: “Pivotal Media Research analysis of Nielsen August 2018 data shows growth in the consumption of digital content on PCs, tablets and mobile handsets of 15% to 34 billion person-hours — similar to the low double-digit hikes in periods prior to April of this year.”
