Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Facebook Announces Smart Display (Portal), Will Consumers Buy It? (October 8, 2018)
LSA Insider: “Earlier today Facebook announced its entry (or entries) into the smart speaker/smart display market, called Portal. A full-fledged Amazon Alexa device, it doesn’t “lead” with Alexa. It seeks to differentiate as a Facebook-branded video-calling and chat device.”
Study: How Online Review Sentiment for Restaurants Differs by Location & Platform (October 8, 2018)
LSA Insider: “By now, marketers have realized the significant role that online reviews play in the path to purchase journey. Consumers trust in online reviews, in fact, 84% trust them just as much as personal recommendations. Additionally, the average person reads seven reviews before electing whether or not to visit a business.”
A 2018 holiday marketing guide to data-driven campaigns (October 8, 2018)
Marketing Dive: “Consumers know by now that the moment they begin researching a product online — whether it’s something they’re buying for themselves or someone else — they’re likely to find online ads following them around like the Ghost of Christmas Past well into the holiday season and maybe even beyond.”
Google To Shut Down Google+ Following Security Lapse (October 8, 2018)
MediaPost: “Amid revelations of another security snafu, Google has decided to sunset the consumer version of Google+ over the next year. On Monday, The Wall Street Journal reported that Google exposed the private data of hundreds of thousands of Google+ users, from 2015 through early 2018.”
Better personalization: The intersection of AI, automation and marketing (October 5, 2018)
MarTech Today: “In the marketing world, you can’t go any further than the next trend piece or trade publication article before you read about artificial intelligence (AI). It’s said that AI will revolutionize the marketing tech stack; AI will help marketers tap into big data; AI is the key to unlocking the marketing potential of the IoT.”
