Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
USA Today Network Launches SMB Marketing Service LOCALiQ (September 11, 2018)
LSA Insider: “Yesterday, Gannett’s USA TODAY NETWORK announced the release of their new marketing service for small businesses, LOCALiQ. The solution is a combination of website, SEO, listing management and social media services and tools.”
BrandMuscle President Paul Elliott to Speak at Place Conference (September 11, 2018)
Stock Guru: “Elliott will join leaders from Google, Simpli.fi, and PlaceIQ, and is scheduled to discuss a recent client case study that highlights BrandMuscle’s innovative use of geofencing (individual homes) and the combination of traditional direct mail with mobile display advertising and retargeting.”
Why Marketers Use AI For Audience Targeting (September 11, 2018)
eMarketer: “In a May 2018 survey of 400 digital advertising professionals worldwide conducted by Econsultancy and MediaMath, just one-fifth of respondents said that they don’t plan to use AI for audience targeting or audience segmentation. Nearly half of those polled already use AI for these purposes.”
Facebook tunes up ads with enhanced tracking, more transparent placement (September 11, 2018)
Marketing Dive: “Facebook’s new tools aim to address a number of issues that marketers have raised about transparency around their campaigns and the ability to measure ROI.”
Adobe: 47% of smart speaker owners using device in shopping process (September 11, 2018)
Marketing Land: “After a dozen or so consumer surveys about smart speakers in the past year, we’re getting a good sense of how they’re being used. The latest of these, out yesterday, is from Adobe. And it supports the narrative that smart speakers are an important, emerging commerce channel.”
Pitney Bowes Opens Up Geospatial Analytics Software For Immediate Online Purchase (September 11, 2018)
GeoMarketing: “A year after partnering with Google to deepen its data and software services to SMBs, Pitney Bowes is now offering access to its geospatial technology for instant download as a way to increase its ties to a variety of business services clients.”
