Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Is Consumer Privacy an Existential Threat to Geomarketers? (September 4, 2018)
GeoMarketing: “The two hottest issues in digital marketing right now, arguably, are privacy and location. In a sense they are two sides of a coin; they are also on a collision course.”
Marketers Need to Know the Truth About GPS (September 4, 2018)
Street Fight: “As consumers, we use several location-enabled apps on a daily basis, making GPS technology part of our everyday lives. Brands and advertisers leverage this location data, derived from GPS signals, to inform their media and marketing plans.”
Martech continues its explosive growth, but are we facing an overload? (September 4, 2018)
MarTech Today: “No, say Scott Brinker and Anand Thaker in a webinar that helps marketers cut through the hype and build a martech stack that’s right for them.”
Google Pushes Hard To Regulate Search Ads (September 4, 2018)
MediaPost: “Google began restricting third-party tech support service ads worldwide, and plans to introduce a verification system in the coming months. The program, announced Friday, aims to ensure that only legitimate providers can use Google’s ad platform to reach consumers.”
European publishers accuse Google and Facebook of ‘plundering’ their content (September 4, 2018)
Search Engine Land: “Publishers and media companies have stepped up lobbying for a restrictive copyright law that would effectively create ‘link taxes.’”
