Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Who Will Make the Cut in the New GMB Agency Directory? (May 25, 2018)
LSA Insider: “Earlier this month at LSA18 Google announced new APIs, a new Google My Business agency dashboard and the launch of a partner program.”
GDPR day 1: Google and Facebook sued for ‘forced consent’ (May 25, 2018)
MarTech Today: “In addition, some US publishers are blocking EU access to their sites to avoid GDPR liability exposure.”
What Shoppers Want From the Online Experience: 3 Insights (May 25, 2018)
Marketing Charts: “Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices.”
Five Charts: How the GDPR Will Affect Marketers (May 25, 2018)
eMarketer: “It’s too early to tell exactly how the law will shake out, but some industry observers say it could rattle the ad industry.”
An introduction to innovation in consumer search optimization (May 24, 2018)
Search Engine Watch: “Mobile technology means more people are purchasing products via apps while on-the-go, rather than popping out on a Saturday morning to browse the isles and rails in-store.”
The Rise Of Voice: Are Marketers Listening? (May 24, 2018)
MediaPost: “In her annual Internet Trends Report, influential analyst Mary Meeker named voice one of the top trends of the year, noting the rise in mobile voice and improved voice recognition.”
