Is the “Full Stack” a Churn Buster?
One of the primary rationales or selling the full SMB marketing and technology stack is that sellers who only go to market with a single product are vulnerable to churn. So for defensive reasons, it’s important to be in a position to be that single source provider to the small business customer. Offensively, the full […]
Daily News: GDPR Day 1, What Shoppers Want Online, Innovation in Consumer Search Optimization
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Who Will Make the Cut in the New GMB Agency Directory? (May 25, 2018) LSA Insider: “Earlier this month at LSA18 Google announced new APIs, a new Google My Business agency dashboard and the launch of […]
Weekly News: Apps Vs. Mobile Sites, Quality Location Intelligence, Kohl’s Amazon Return Centers
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Apps vs. Mobile Sites: The Shopper’s Perspective (May 18, 2018) LSA Insider: “Today, the mobile app vs. mobile website discussion has become less of a debate and more […]