Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Maps Have Become Boring, Will Tesla Shake Things Up? (March 5, 2018)
LSA Insider: “Tesla claims to be releasing a new, updated version of its in-dash maps and navigation that is “light years ahead” of its current system.”
Getting Ready for Google’s Mobile-First Index (March 5, 2018)
Search Engine Journal: “Mobile traffic has already surpassed desktop traffic online. More than half of all traffic is from smartphones and tablets now.”
6 Guidelines for the Path to Voice Everywhere (March 5, 2018)
Street Fight: “Kal Baumwart recommends that companies developing voice-controlled assistants or relying on the semantic structures underlying voice controls of consumer experiences establish a strategic vision for voice.”
How well do you know your customer? (March 5, 2018)
MarTech Today: “You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands’ insights fall short.”
Mastering mobile SEO (March 5, 2018)
Search Engine Land: “Google says that more than half of its traffic comes from mobile devices — are you fully taking advantage of this increasingly important trend?”
Voice Shopping Heading To $40 Billion; Amazon Dominates (March 2, 2018)
MediaPost: “While consumers are using smart home speakers to listen to music and answer questions, they’re also increasingly using them to buy things.”
