Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
OnTarget: GotU’s Lorenzo Pireddu on Facebook, SMBs and the Future (March 7, 2018)
LSA Insider: “In the latest OnTarget podcast, LSA’s Greg Sterling discusses a range of Facebook-related topics with GotU‘s Lorenzo Pireddu.”
Study: 29% of SMBs Have Adopted Cloud-Based Technology to Help Run Their Business (March 7, 2018)
LSA Insider: “Cloud-based technology, software as a service (SaaS) and other digital platforms are revolutionizing how businesses big and small manage everything from HR and payroll to marketing and supply chain.”
Pew report: 74% of Facebook users visit the site daily & 51% go several times a day (March 7, 2018)
Marketing Land: “For the most part, Facebook usage has not changed dramatically since the research firm’s April 2016 report. Facebook is still the most popular traditional social media platform for all the respondents.”
The Age of Local: The New Marketing (March 6, 2018)
MediaPost: “There is no doubt, the Age of Local is here, and marketers can be equipped to make it a golden age.”
3 Guidelines for Navigating the Era of Audible Branding (March 6, 2018)
Adweek: “For communicators and marketers, it’s important to understand how voice technology is evolving and to educate on the changes and developments in the space.”
Clues in Google’s Mobile SERPs Test (March 6, 2018)
Search Engine Journal: “Google’s mobile first design choices seem to have a focus on predicting user intent.”
Analog can scale too: What tech developments bring to local (non-ad tech) marketing (March 6, 2018)
MarTech Today: “When you think local marketing, your mobile or local search may come to mind, but contributor Megan Hannay shares how technology is scaling more traditional methods of outreach.”
