Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Replay: The Death of Facebook Organic Reach & What It Means for Multi-Location Brands (February 16, 2018)
LSA Insider: “In a recent webinar, SOCi CRO Warren Kay explained that “likes” are now less of a priority to Facebook’s News Feed algorithm while comments, shares and direct messages are more important.”
Reexamining The Lookback Window For Mobile Location Data (February 16, 2018)
AdExchanger: “The Mobile Marketing Association noted in a recent study that 60% of marketers use location data to improve insights and half use it to better understand a consumer’s purchase journey.”
The rise of personal searches: How can content marketers take advantage? (February 16, 2018)
Search Engine Watch: “Providing personalized content will not always be easy, and at times users may need encouragement to spend a little longer on a page to find the personalized answer they are looking for.”
Busting e-commerce myths that lead to bad marketing decisions (February 15, 2018)
Marketing Land: “Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk 7 e-commerce clichés and shed light on the truth about what works and what doesn’t.”
How to Create Emotionally Powerful Content (February 15, 2018)
Search Engine Journal: “If your content hasn’t been converting the way you want it to, injecting some emotion could make all the difference.”
