Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Introducing LSA Market Landscape Reports: Location Intelligence (February 15, 2018)
LSA Insider: “The intention of these reports is to offer LSA members and the broader local ecosystem audience an overview of the market segment, profile the major vendors and offer questions and considerations for buyers.”
Will Small Business Optimism Boost Cloud Tech, SaaS Adoption? (February 15, 2018)
LSA Insider: “New data from the National Federation of Independent Businesses (NFIB) suggests small and medium sized businesses are optimistic about the state of the business climate.”
Making website speed and performance part of your SEO routine (February 15, 2018)
Search Engine Land: “Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.”
Why Mobile Page Speed Is Important for SEO & UX (February 15, 2018)
Search Engine Journal: “Slow-loading pages can negatively impact your conversion rates because end users won’t patiently wait for pages to load.”
Digital Advertising Trends (February 15, 2018)
MediaPost: “The digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware.”
How to build a better marketing strategy using new technologies available today (February 15, 2018)
MarTech Today: “Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale.”
Influencer Marketing And #Sponsored Content: What Marketers Need To Know (February 14, 2018)
GeoMarketing: “Disclosing when social media posts are sponsored is a must. But that doesn’t have to hurt a brand’s influencer marketing efforts.”
