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Survey: 72% of SMB Amazon Prime Members Use it for Business

Digital technology and “the cloud” are transforming the way small businesses (SMBs) manage their operations. As one example, Amazon has started to disrupt the supply chain.

According to a new LSA survey, roughly 70% of SMB respondents said they are members of Amazon Prime. Of those, 72% are using it to buy parts, products or services for their businesses.

More interesting still, 60% of these Prime users said they purchase from their traditional suppliers and sources less often as a result of Amazon Prime. Amazon is therefore starting to become an alternative to the traditional supply chain for a growing number of SMBs. Similar disruption is happening in other SMB sectors (i.e., marketing, CRM, accounting, human resources).

The data come from a new LSA survey of 264 SMBs. To access the graphic above, click here.

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Courtney Dobson
Courtney is the content strategist for the Local Search Association.
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