GoDaddy is set to acquire social media marketing company Main Street Hub for $125 million.

Main Street Hub, which focuses on marketing automation, CRM, social media, and reputation management, helps GoDaddy broaden its already vast cloud platform. The acquisition is expected to close in the second quarter of 2018. Current Main Street Hub co-CEOs and co-founders, Matt Stuart and Andrew Allison, will remain in leadership positions within the Presence and Commerce business unit of the organization.

Located in Austin, Texas, Main Street Hub provides small businesses with an all-in-one source for managing social networks. With over 10,000 customers from a range of industries, the company utilizes branding experts such as photographers, writers, designers and marketers that aid in building and maintaining relationships with customers through social media channels.

According to a Local Search Association survey, if forced to pick only one type of online marketing, 43% of SMBs would choose social media. The number of SMBs recognizing the importance of social media and the challenge it presents continues to grow, and GoDaddy is seeking to fill this need for their customers.

With the acquisition, GoDaddy expands its product offering to further help SMB customers reach their marketing goals by optimizing their social media presence. GoDaddy — which boasts over 17 million small business customers and 73 million domain names under management — is proving to be a leader in helping small businesses with digital marketing tactics and technologies.

GoDaddy already offers a broad suite of products and services for SMBs at various price points including website hosting, security and design, SEO, email marketing and listings management to name a few. Additionally, the company is engaged in cloud-based, mobile productivity solutions for SMBs, as Irana Wasti, SVP of productivity, discussed at the LSA’s 2017 SMB Cloud Summit in San Francisco this past December.