Companies selling digital solutions to small-businesses have long chased the notion that SMBs want sellers to “make it easy for them” and wrap up the media products they need into one turnkey solution. One payment and one dashboard where they can see how it’s all working.
Ostensibly this is a win-win proposition. The seller gets a bigger sale and a greater potential for lock in, since a customer buying a website, social media, SEM, SEO and listings management from you is less likely to churn than the one that only buys SEM. The buyer in this scenario gets convenience and bundled pricing advantages in exchange for putting their trust in one provider for all or most of what they need.
