Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
On Target: Irana Wasti Details SMB Opportunity for GoDaddy (January 19, 2018)
LSA Insider: “GoDaddy is addressing SMBs with tools designed to grow their businesses (presence and marketing tools) and run their businesses (back office tools).”
Google to Ding Sluggish Sites in Mobile Search Rankings (January 19, 2018)
E-Commerce Times: “Sites that are very slow will be down-ranked accordingly, but it is not clear whether extremely fast sites will earn a rankings boost.”
BrandMuscle Announces Changes to Executive Leadership Team (January 19, 2018)
BrandMuscle: “The company’s organizational redesign targets business growth and client success.”
Mobile Phones Driving Search Ad Growth (January 19, 2018)
MediaPost: “U.S. mobile search users are forecast to grow to $242.8 million in 2022 from $204.4 million last year, or about 3.5% a year.”
From transaction to companion: Engaging at each level of the consumer journey (January 19, 2018)
Marketing Land: “By not realizing the consumer journey continues long after the original point of purchase, marketers are missing an opportunity to build product affinity and customer loyalty.”
3 Ways Voice AI Will Change the Way We Shop in 2018 (January 18, 2018)
Adweek: “With voice-activated shopping, brands can build loyalty while selling more.”
Study: 80% of Google Home results come from snippets (January 18, 2018)
Search Engine Land: “Digital agency ROAST has released a Voice Search Ranking, which seeks to categorize and understand how Google processes and responds to voice queries.”
