Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Survey: Consumers More Receptive to Traditional Media than Digital Ads (January 16, 2018)
LSA Insider: “This comes as digital advertising is poised to overtake traditional media (including TV) as the leading advertising medium in the US this year.”
Google’s Growing Suite of Free SMB Marketing Tools (January 16, 2018)
LSA Insider: “The free tools provide a number of benefits and help highlight the uniqueness of an individual business to potential customers.”
Two Big Facebook Moves in the First Two Weeks of 2018 (January 16, 2018)
Street Fight: “Facebook remains a critical channel on which to engage your customers, and businesses are right to love it.”
39 million Americans reportedly own a voice-activated smart speaker (January 15, 2018)
The Verge: “The Smart Audio Report claims that uptake of these devices over the last three years is “outpacing the adoption rates of smartphones and tablets.””
Voice & Conversational Search: Top Challenges & How to Overcome Them (January 15, 2018)
SeachEngine Journal: “By 2020, 50 percent of search is expected to be driven by voice according to ComScore.”
Digital Ad Spend To Surpass Traditional In 2018, Per Analyst (January 12, 2018)
MediaPost: “Analysis from the Winterberry Group says 2018 will be the year of digital media.”
Google buys speakerless audio startup Redux (January 12, 2018)
Mobile Marketer: “Redux developed technology to create haptic feedback that gives the sense of touch on a surface such as a screen.”
