Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Study: 42% Smartphone Voice Tech Users to Buy Smart Speaker (January 10, 2018)
LSA Insider: “As voice search usage on smartphones increases and the experience improves, expect consumers to adopt other devices that enable voice search.”
5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping (January 10, 2018)
Street Fight: “If holiday sales are any indication, voice-controlled smart assistants are here to stay.”
Why Location Is a Competitive Edge For National Retailers (January 10, 2018)
Street Fight: “The art and science of SEO is about reverse engineering to discern a constantly-changing set of ranking factors.”
A Third of All Revenue From Holiday Shopping in 2017 Came During Cyber Week (January 10, 2018)
Adweek: “Two key lessons from 2017: Mobile shopping continued to rise, and personalized product recommendations grew.”
For Retailers, Only Strength in Numbers Might Defeat Amazon (January 10, 2018)
GeoMarketing: “To match Amazon, the retail co-op marketing and data sharing concept needs to be updated.”
Facebook Dives into Home Device Market with Video Chat Product Named “Portal” (January 9, 2018)
Cheddar: “The device is designed to work in the home and represents Facebook’s first serious foray into selling consumer hardware.”
Why Marketers Should Use AI With Image Analysis in 2018 (January 9, 2018)
Social Pro Daily: “Marketers need to know how artificial intelligence and machine learning can help them analyze social media images.”
Google to roll out new Search Console features in coming weeks (January 8, 2018)
Search Engine Land: “Google announced today that it will be making the new Google Search Console available to everyone in the coming weeks.”
