Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Social Media Will Hit Major Milestones in 2018 (January 9, 2018)
eMarketer: “In 2018, 10% of total US ad spending will go to Facebook.”
6 Self-Service Location Intelligence Solutions (January 9, 2018)
Street Fight: “Thanks in part to the maturing location intelligence market, a small but growing number of firms are providing self-service capabilities to sophisticated clients.”
Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google Home (January 8, 2018)
Adweek: “Marketers are keying in on how Amazon and Google will dominate connected devices in 2018.”
10 Alexa Skills to Boost Small Business Productivity (January 8, 2018)
Business News Daily: “Alexa, Amazon’s artificial intelligence-powered, voice-activated digital assistant gives you control over your business via a series of appealing speakers.”
Facebook Is Pulling the Plug on Its Human-Powered M Assistant for Messenger Jan. 19 (January 8, 2018)
Adweek: “AI-powered suggestions from M will continue to be available via Facebook’s messaging application.”
7 Ingredients of Small Business Success Online (January 8, 2018)
Entrepreneur: “If you don’t love entrepreneurship, your product or service, and the process of getting things done, none of the rest of this really means anything.”
5 Tech Trends That Will Rule 2018 (January 8, 2018)
Inc.: “The major theme for 2018 seems to be that everything is connected.”
