Kicking off the LSA’s first SMB Cloud Summit, Jen Allen, who is the Go To Market Lead for the SMB Segment at Cisco, discussed the insights and findings from her research at Cisco on how to sell and market cloud-managed services to small businesses.
The Evolving SMB Market
SMB is a large segment that Jenn argued must be segmented further to micro-segments. At Cisco, they have taken the mid to small market (2-250 employees, 3 million businesses) drilled down into: individual owner/home practice, brick and mortar single location, cloud natives and startup, and regional chain.
