Last week Kris Barton, Chief Product Officer for USA Today Networks and ReachLocal (a wholly owned subsidiary of Gannett), shared lessons learned at LSA’s 2017 SMB Cloud Summit regarding the SMB view of SaaS, media tactics, and other observations in serving a 15,000 plus SMB customer base.
Looking at the SMB market’s evolution from a marketing perspective, Kris talked about an influx of point solutions, tools, and vendors and how this has created a big challenge for SMBs. They miss a lot of the details when executing their own initiatives and programs. And rightly so, since its difficult to keep track.
