Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Facebook Tests a New Ad Format That Puts It Further Ahead of Its Competitors (September 11, 2017)
Marketing Land: “Studies show Facebook ads are competitive with search and outperform other social media. Wesley Young looks at what makes Facebook effective and provides four takeaways for planning your ad campaigns.”
Video Increases the Importance of Agency Transparency (September 11, 2017)
AdExchanger: “Commercial production is one of the last areas of advertising to be affected by digital advertising, but that change is coming. As digital video encroaches on the commercial production industry, and as video becomes a bigger part of media in general, additional elements to consider make too costly for brands to turn the other cheek.”
You Really Have to Give Mobile Consumers Choice (September 11, 2017)
Adweek: “When you think about all that gets done on a smartphone, it’s not just highly personal, but also governed by choice. The consumer is 100 percent in control. That is why bad advertising on mobile is so painful.”
Here’s YouTube’s First Ad Campaign Targeted to the Ad World (September 8, 2017)
AdAge: “The video ads started running on YouTube, Twitter, LinkedIn and more this week. Promoting the video service to the advertising community, the series of ads features a lineup of YouTube video creators and is meant to shine a light on the audiences advertisers can expect to find, including young parents, gamers, sports fans and Gen Xers.”
Google Responds to Apple’s Intelligent Tracking Prevention with AdWords Tracking Update (September 8, 2017)
Search Engine Land: “In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limiting third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall. On Thursday, Google sent an email to AdWords advertisers outlining changes it is making in response to Intelligent Tracking Prevention.”
Don’t Follow The Leader: Avoid These 5 Common E-Commerce SEO Mistakes (September 8, 2017)
Search Engine Land: “We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.”
