Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
The Promise of Location: A Better Customer Experience (September 14, 2017)
LSA Insider: “One of LSA’s slogans is “The Promise of Local Marketing.” But what does that mean; what is that “promise”?”
Facebook Messenger Passes 1.3 Billion Monthly Active Users (September 14, 2017)
VentureBeat: “Facebook Messenger now has 1.3 monthly active users, the company revealed this morning in a Facebook post. Messenger surpassed the 1.2 billion monthly active users mark in April and the 1 billion mark in July 2016.”
Bodega: Silicon Valley’s New Most-Hated Startup Says Its AI-Driven Vending Machines Are Not Evil (September 13, 2017)
VentureBeat: “When it comes to failed public launches of Silicon Valley startups, there is bad, there is bumbling, and then there is Bodega.”
Why Your Business Can’t Afford to Be Without a Mobile App (September 13, 2017)
Forbes: “With the mobile app industry expected to reach heights of over $100 billion in the next few years, more and more businesses are adding this technology to their repertoire. There’s a need to engage with consumers and having an app to do so improves the customer experience tenfold.”
Here’s How Marketers Are Deciding Where to Put Their Media Dollars (September 13, 2017)
Marketing Charts: “Go where you audience is. That’s the word from the industry, according to a new study from Kantar Millward Brown. More than three-quarters of survey respondents said that they look at the channels that best reach their target audience when determining media budget allocations, per the report.”
PlaceIQ Study Examines the State of Integrated Marketing (September 13, 2017)
Street Fight: “A generational shift is impacting the way consumers interact with brands, downplaying the role that physical stores play in the traditional retail environment.”
