Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
DT University Study Reveals Automotive Shoppers on Desktops Call Dealerships the Most (September 7, 2017)
DialogTech: “A new study of 1.1 million phone calls contradicts conventional wisdom that automotive marketers should focus ad spend on mobile, especially during peak sales seasons.”
Scale Local by Thinking Vertically: 75 Ways to Orient a Local Campaign (September 6, 2017)
MarketingLand: “Sponsoring Cannes or the Boston Marathon might not be in your budget, but columnist Megan Hannay outlines a bevy of other local sponsorship opportunities to help grow your local marketing efforts.”
The Shift in B2SMB: It’s All About Platforms (September 6, 2017)
Street Fight: “Businesses selling services to SMBs — a category we call “B2SMB” — currently bring in $500 billion a year. But major changes can be anticipated as the market shifts away from media towards cloud based services, artificial intelligence, marketing automation and location marketing.”
A New Phase for Street Fight (September 6, 2017)
Street Fight: “After seven years of total obsession with the digital and mobile disruption that has taken place in local marketing, I have decided to step down from my position as Street Fight’s CEO.”
Alison Machine Learning Predicts Mobile Ad Campaign Results (September 6, 2017)
Venturebeat: “YellowHead has launched Alison, a machine learning technology that predicts how mobile advertising campaigns, known as paid user acquisition, will turn out.”
Google’s New Street View Cameras Will Help Algorithms Index the Real World (September 5, 2017)
Wired: “Since 2007, Google Street View has projected panoramas of more than 10 million miles of roads and buildings online for all to see. The new camera design, the first major upgrade in eight years, started regularly patrolling the streets last month. The data that’s just starting to come back will strengthen Google’s digital grip on the world.”
