Daily News: Importance of Secondary Biz Info, In-Store Mobile Usage Study, Top Q3 2016 Articles
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 48% of Local Shoppers Said Secondary Biz Info Drove Decision to Buy (November 2, 2016) LSA Insider: “However, a new study has identified the specific information or business data that are ‘primary’ and […]
Top 10 Articles on LSA Insider from Q3 2016
From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q3 2016: A Different Take on hibu & Yellow Pages: Response to WSJ Article (August 11, 2016) Location Is the Future […]
Data: 48% of Local Shoppers Said Secondary Biz Info Drove Decision to Buy
A majority of consumers utilize the Internet to research local purchases. That involves multiple sources and devices; however, a new study has identified the specific information or business data that are “primary” and “secondary” to consumer purchase research. Primary information is fundamental to the purchase decision, such as price and products or services offered, in […]