Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google Creating a ‘Mobile First’ Index, How Will It Impact SEO? (October 14, 2016)
LSA Insider: “According to a talk from Google’s Gary Illyes at Pubcon, Google will be splitting its search index into two: mobile and desktop. I believe this existed several years ago, when Google had a separate mobile crawler but then combined mobile and desktop sites into a single index.”
Advanced Mobile Technologies Are Still a Reach for Retailers (October 14, 2016)
eMarketer: “Most retailers in North America have a mobile website. But according to July research, deploying certain other mobile capabilities, like geolocation and customer identifying technologies, could be about three to five years down the road.”
Google Added Fact Checking: Facebook, It’s Your Move Now (October 14, 2016)
TechCrunch: “Google yesterday announced it will introduce a fact check tag on Google News in order to display articles that contain factual information next to trending news items. Now it’s time for Facebook to take fact-checking more seriously, too.”
Facebook Tweaks Audience Network to Favor Advertiser Metrics (October 14, 2016)
AdExchanger: “Facebook is changing the way it values ad placements across its Audience Network as part of an ongoing transition from proxy ad metrics to actual business conversions.”
What Google’s Recent RLSA Updates Mean for Advertisers (October 14, 2016)
Marketing Land: “Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.”
Google Panda Demotes or Adjusts Your Rankings Down – It Does Not Devalue (October 14, 2016)
Search Engine Land: “Gary Illyes from Google told us Google’s new Penguin 4.0 algorithm devalues spam, ignores it — but Panda demotes the spam by adjusting the rankings down.”
