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Daily News: Facebook “Call to Action,” Auto Customer Data, GateHouse Expanding Local Reach

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook Launches Booking on Pages with Third Party Providers (October 19, 2016)
LSA Insider: “This morning Facebook announced, new ‘call to action’ buttons that make it possible to book appointments or order food directly from Facebook Pages.”

Facebook automotive data indicates broad value of location-based customer insights (October 19, 2016)
Marketing Land: “Automotive customer data released by Foursquare shows not just demographic information, but what else they do and like.”

GateHouse’s Newton: ‘We Want to Own More Local Newspapers’ (October 19, 2016)
Street Fight: “GateHouse Media owns 125 daily newspapers and 316 weeklies with a combined 3.3 million subscribers in over 415 markets nationwide.”

Pinterest Is Working on a New ‘Explore’ Section for Publishers, Brands (October 19, 2016)
AdAge: “Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.”

Among Affluents, Millennials Spend the Most Time Online (October 19, 2016)
eMarketer: “18- to 34-year-olds with affluent incomes go online more than 7 hours a day.”

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Joe Morsello
Joe is the Director of Marketing for the Local Search Association
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