Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Survey: SMBs Getting Nearly 6 Sales Calls Weekly, Prefer Email Contacts (September 8, 2016)
LSA Insider: “On a monthly basis, local businesses are receiving just under 24 contacts from advertising sales reps.”
How Location Data Providers Can Filter Out Bidstream ‘Noise’ For Quality Attribution (September 8, 2016)
GeoMarketing: “Hill Holliday’s media shop Trilia is adopting NinthDecimal’s offline attribution technology to track physical world ROI for cross-channel campaigns.”
Brands Will Now Know How Many People Bought Products After Seeing LinkedIn Ads (September 8, 2016)
Adweek: “LinkedIn is launching conversion tracking for advertisers today that shows how many people took an action such as purchasing a product or signing up for a service after viewing either a text ad or a piece of sponsored content.”
Industries Shift Spending to Digital Around the World (September 8, 2016)
eMarketer: “eMarketer predicts digital ad spending’s share of total media ad spending will increase worldwide in 2016 and 2017.”
At the News Media Alliance, more than the name is changing (September 7, 2016)
Poynter: “The Newspaper Association of America (NAA) has been rechristened the News Media Alliance.”
Report: 32 percent of global page views now impacted by ad blocking (September 6, 2016)
Marketing Land: “Mobile traffic sees 3X the blocking rate of the desktop says Blockmetry.”
One Response
Good for the brands. They can now know the exact statistics and plan their next marketing strategy according to that.