Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Why Mindset Targeting Is The Key To Qualified Store Visit Metrics (September 6, 2016)
GeoMarketing: “MobileFuse and Cuebiq are looking to determine the impact a campaign has on encouraging shoppers to spend “quality” time on deciding to make a purchase inside a physical location.”
Report: More than two-thirds of digital media time now mobile, apps 50 percent (September 5, 2016)
MarketingLand: “The desktop commands just 32 percent of our digital attention.”
What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between (September 5, 2016)
Adweek: “Buyers weigh in on topics ranging from measurement and pricing to which platforms still need improvement.”
Google Injects Machine Learning Into Analytics App (September 2, 2016)
Ad Age: “Search giant says what took hours to complete now takes minutes.”
9 Location-Based Marketing Insights for Enterprises (September 1, 2016)
Brandify: “Experts share nine insights on how brand marketers can put local at the forefront of their strategies.”
Ford Increases Web Traffic Referrals From Paid Search By 880% (September 1, 2016)
MediaPost: “Organic search contributes about 43.6% of Web traffic to the overall automotive industry.”
