Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Location Is the Future of Digital Advertising – Here’s Why (September 19, 2016)
LSA Insider: “Location has become a substitute for cookies in the mobile/real world and it also provides a scalable offline attribution mechanism for digital and traditional media categories.”
DMEXCO Takeaway: Marketers Are ‘Laser-Focused’ On Location Services (September 19, 2016)
GeoMarketing: “At DMEXCO, marketers are discussing how to make location-based services, like Pokémon Go, work even harder for advertisers and brands.”
StepsAway CEO Allan Haims to Present at 2016 PLACE Conference (September 19, 2016)
Press Release: “StepsAway today announced that CEO Allan Haims will be presenting at the 2016 PLACE Conference on Wednesday, September 21, 2016 in Chicago.”
Y&R CEO David Sable Explains Why Audience Targeting Is Overrated (September 19, 2016)
AdExchanger: “As the ad industry races to embrace mobile, social, data targeting and ad tech, Young & Rubicam (Y&R) CEO Davie Sable says it’s forgetting about the consumer.”
Nearly 85 percent of smartphone app time concentrated in top five apps — [report] (September 17, 2016)
Marketing Land: “The comScore data present a relatively bleak picture of digital media landscape if you’re not a dominant brand.”
