Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: 72% Have Searched for Coupons While In-Store (September 1, 2016)
LSA Insider: “Smartphones have brought the Internet and other digital resources in-store, allowing for real-time deal hunting.”
For Local Companies Focused on Specific Verticals, a Sharp Focus Can Be Key for Growth (September 1, 2016)
Street Fight: “Bloated technology platforms designed to serve the entire SMB market have slowly been replaced with more targeted vertical plays.”
More Marketers Use Proximity Tech, Beacons, to Get Closer to the Action (September 1, 2016)
eMarketer: “Beacons are widely embraced by some industries, but still face challenges.”
Local citations are dead; long live local citations! (August 31, 2016)
Search Engine Land: “Andrew Shotland discusses the results of a study which suggests we might be putting too much importance on local citations.”
Report: Agencies Know They’re Behind On Digital (August 31, 2016)
MediaPost: “62% of agency employees claim their clients are asking for more advanced digital work, yet 43% of agencies feel they aren’t prepared.”
This iOS 10 Update Could Hinder Location-Based Ad Sales (August 31, 2016)
GeoMarketing: “The full release of Apple’s software update appears to present some roadblocks to publishers who use location-triggered ads.”
