Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
How AI & Location Insight Can Solve the Franchise Analytics Problem (August 29, 2016)
LSA Insider: “Big data decision-making is especially valuable for franchises and AI and location data is helping them do just that.”
Amazon’s Latest Offline Move: A Pop-Up Shop In Arizona (August 29, 2016)
GeoMarketing: “Amazon is doubling down on blending the digital and the physical worlds.”
How MapQuest spurred user profile completion with in-app push notifications (August 29, 2016)
Mobile Marketer: “MapQuest recently leveraged segmentation to incite its application users to add their home and work addresses to their profiles.”
5 ways beacons are transforming the enterprise (August 28, 2016)
TechCrunch: “The real innovation around beacons is happening not at your local mega-mart, but in the enterprise.”
Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech (August 26, 2016)
Wall Street Journal: “The distinction between the two sectors is increasingly blurring, but investors say a predictable revenue model is key.”
Which Local Ad Channels Are Considered Useful, Annoying, and Influential? (August 26, 2016)
Marketing Charts: “Local media users in the US tend to view print ads as more useful than annoying, but aren’t quite as sure about digital ads.”
