Daily News: The Franchise Analytics Problem, Amazon’s Latest Offline Move, MarTech vs. AdTech
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How AI & Location Insight Can Solve the Franchise Analytics Problem (August 29, 2016) LSA Insider: “Big data decision-making is especially valuable for franchises and AI and location data is helping them do just […]
How AI & Location Insight Can Solve the Franchise Analytics Problem
Franchises are equipped with a unique position in the local business landscape. Individually operated, they serve an immediate geographic area and often function as a small, local business. However, each unit is still supported by a central, corporate presence that can provide curated resources that traditional SMB’s don’t have access to. This positions franchises with a […]