Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
A Taste of #PlaceConf (Chicago, September 21) (July 26, 2016)
LSA Insider: “Covering proximity marketing, indoor experience and location analytics, here are some of the sights and sounds you can expect from the 2016 Place Conference in Chicago, September 21.”
Can Insights On Shopper Intent Improve Location Data? (July 26, 2016)
GeoMarketing: “Mobile analytics platform NinthDecimal and intent special Qualia aim to prove that it does.”
Smartphones Overtake Computers as Top E-Commerce Traffic Source (July 25, 2016)
Bloomberg: “A new study found that smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent.”
Yahoo To Change Its Name At Closing Of Verizon Sale (July 25, 2016)
MediaPost: “The company, the original Yahoo, with the leftover assets will change its name at the close of the sale to Verizon.”
Local businesses trump big businesses when it comes to delivering on-site updates (July 25, 2016)
Search Engine Land: “80 percent of local SEOs say on-page SEO has a ‘high’ or ‘very high’ impact on search rankings.”
Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System (July 25, 2016)
Adweek: “Five months after Foursquare debuted Attribution Powered by Foursquare, the company is adding a dashboard to the system to give brands real-time insights to campaigns.”
