Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Payment, Email, Digital Marketing Vendors Top Alignable’s Q2 SMB Trust Index (July 19, 2016)
LSA Insider: “A new study found that payments, email marketing and digital marketing vendors were the most trusted among SMB, while loyalty/rewards, communication services and lending were least trusted.”
Placed Challenges Ad Exchanges On First-Party Location Data (July 19, 2016)
GeoMarketing: “Placed is seeking the mantle of industry standard when it comes to determining location ad effectiveness.”
Peter Thiel just joined the board of a startup that’s secretly raised $50 million over the last three years (July 19, 2016)
Business Insider: “WiFi startup Zenreach has officially emerged from stealth mode, announcing that it’s raised $50 million and added Peter Thiel to its board.”
Google rolling out price extensions for mobile text ads (July 18, 2016)
Search Engine Land: “The new text ad extension shows pricing information about products and services — and takes up significant real estate on mobile.”
3 reasons why digital research is backwards (July 18, 2016)
Marketing Land: “As digital advertising has evolved, our processes for measuring its effectiveness have stayed relatively the same.”
Yahoo Releases Earnings, Reveals Testing Of Conversational Search, Virtual Assistance (July 18, 2016)
MediaPost: “While Mayer did not delve into Yahoo’s forthcoming sale, but she did confirm search partnerships with Apple, Bing, Google, Mozilla, and Oracle, among others.”
