Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
SMBs Depend on Mobile, 80% Using SMS As Customer Service Tool (July 12, 2016)
LSA Insider: “Business owners, regardless of age, are dependent on their mobile devices, however they badly lag in mobile marketing adoption.”
Replay: What Local Marketers Must Know About the New Google AdWords (July 12, 2016)
LSA Insider: “Sparked by Google’s elimination of the right rail (above), an Acquisio and LSA webinar last week discussed a variety of new initiatives coming from Google.”
Amazon Boosting V-Commerce with Alexa Discounts on ‘Prime Day’ (July 12, 2016)
LSA Insider: “Amazon is offering $10 off an order if they use voice purchasing through virtual assistant Alexa.”
Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence (July 12, 2016)
Street Fight: “Foursquare is focused in on the explosion of location data, and is betting big on its ability to chart the path from ad to purchase.”
This tool lets you geo-fence your Facebook Live video broadcasts (July 11, 2016)
VentureBeat: “Levee is an application that lets you generate Facebook Live posts targeted to specific locales.”
New Directions for The New Hyperlocal: Mobile, Big Data Opens Up The Doors (July 11, 2016)
Local Onliner: “New life has been breathed into hyperlocal via mobile-based geotargeting and the contemporary grab bag of Big Data resources.”
