Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout (June 30, 2016)
Search Engine Land: “A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.”
As Gannett Acquires ReachLocal, Some Lessons From Its U.K. Exit (June 30, 2016)
Street Fight: “As news filtered out earlier this week that media giant Gannett had bought ReachLocal for $156 million, it capped off several years of speculation in the local marketing industry about where the public company would end up.”
The Rise of Addressable Video and Banner-Ad Bans (June 30, 2016)
Ad Exchanger: “Some of the world’s top marketers are actively working on “ban-the-banner” initiatives, driven by the theory that nothing but engagement matters – a KPI more easily correlated to watching an entire video than the much-maligned click.”
Court: Viacom but not Google on the hook for tracking kids’ behavior online (June 30, 2016)
Marketing Land: “Under the federal Video Privacy Protection Act, only parties that disclose protected information can be sued, not those that received the information.”
Attention Agencies and Brands, The Place Conference Is Coming (June 29, 2016)
GeoMarketing: “The September 21st event brings together the biggest minds in location marketing at the University of Chicago’s Gleacher Center.”
Viacom Taps Sean Moran as Ad Sales Chief as Jeff Lucas Quits for Snapchat (June 29, 2016)
Advertising Age: “Viacom on Wednesday promoted 21-year veteran Sean Moran from exec VP-national brand sales to head of marketing and partner solutions, assuming duties that had been handled by longtime ad sales chief Jeff Lucas.”
