Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google vs the EU’s antitrust complaints (June 28, 2016)
The Verge: “The European Union has been battling with Google over antitrust complaints for years, with the European Commission — the part of the EU responsible for enforcing and writing the Union’s laws — accusing the company of abusing its dominant position in a number of markets. So far, though, the EU has yet to levy any fines against Google, which has consistently denied acting in a monopolistic fashion.”
Geo-segmentation — Taking Personalization to the Next Level (June 28, 2016)
GeoMarketing: “Consumers can be best targeted via any channel — e.g., email, mobile push or SMS message — but doing so based on where they are is key.”
Gannett Buys ReachLocal for $156M to Boost Digital Marketing Services (June 27, 2016)
LSA Insider: “Earlier this afternoon it was announced that newspaper publisher Gannett has acquired digital marketing firm ReachLocal for $156 million. It makes sense for Gannett as the company moves more aggressively to grow digital ad revenue.”
Report: TV time holds, but digital channels dominate for 18- to 49-year-olds (June 27, 2016)
Marketing Land: “In a fragmented media environment, marketers need to carefully test channels to determine which ones can effectively reach desired audiences.”
CBS, NBC Ink Upfront Deals In Low Double Digits (June 27, 2016)
Media Post: “TV upfront selling is nearly wrapping up for some networks — with CBS and NBC virtually done, and others closing in as well. Media executives say CBS is up 3% in upfront dollars versus a year ago, with average pricing for prime-time non-sports programming posting low double-digit percentage increases — 10% to 12% — in the cost per thousand viewers [CPMs].”
Is selling SEO services getting harder or are SEOs just not good at it? (June 27, 2016)
Search Engine Land: “Citing recent survey data from BrightLocal, columnist Myles Anderson shares new business acquisition tips for local search marketers.”
