Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
How Web Design Can Help Local Businesses Convert Customers (May 2, 2016)
LSA Insider: “Web designers need to be incorporating simple engagements that make a website more than just window-dressing.”
Digital video to become “as important as TV,” creative best practices emerging (May 2, 2016)
Marketing Land: “IAB survey finds agencies and marketers will spend more than $10 billion on digital video this year; Yahoo report documents what’s working.”
Dex Media Enters into Restructuring Support Agreement; Launches Solicitation of Votes for Prepackaged Plan of Reorganization (May 2, 2016)
Press Release: “Dex Media today announced that it has entered into a Restructuring Support Agreement (the “Agreement”) with creditors holding 66% of its senior secured credit facilities and over 65% of its senior subordinated notes.”
20% Have Wearables, 15% More Plan To Get One (May 1, 2016)
MediaPost: “Among the fastest growing technology categories overall, wearable fitness trackers are now owned by almost two times more households than just a year ago.”
Acquisio taps Wellington Financial Fund V for Financing (April 29, 2016)
VentureBeat: “Acquisio, a world leader in performance marketing solutions for small businesses and the companies who serve them has announced a True Growth Capital financing from Wellington Financial LP, a privately-held specialty finance firm.”
Why SEOs should not ignore Bing Webmaster Tools (April 29, 2016)
Search Engine Land: “While Google may be your primary source of your organic traffic, Bing is almost certainly your second-highest source.”
