Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey: 25% of Millennials Use Social As “First Point of Contact” for SMBs (May 6, 2016)
LSA Insider: “The digital marketing arm of Vistaprint conducted a survey of roughly 2,000 US adults to explore digital influences on local consumer decision making.”

Recap: What We Did to Celebrate National Small Business Week (May 6, 2016)
LSA Insider: “LSA pushed out a variety of content for Small Business Week to help small businesses market online more effectively, and to educate marketing providers on their perceptions and demands.”

Yelp Completes Mobile Shift As App Usage Accounts For 70 Percent Of Views (May 5, 2016)
GeoMarketing: “The 10-year-old local info guide has surpassed 100 million reviews, while a University of Penn study touts Yelpers’ impact on hospital quality.”

Drawbridge raises $25 million to help it compete with Google and Facebook in one key area (May 5, 2016)
Business Insider: “Drawbridge has raised $25 million in Series C funding and is planning to ‘invest aggressively’ in building its ‘global graph’ that helps it anonymously identify people as they switch between devices.”

The Small Business Guide to Local Marketing #DreamSmallBiz (May 5, 2016)
Business.com: “Though they may not have the marketing budget the big chains have, small businesses are in a unique position to take advantage of their location and size in order to succeed.”