Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
YP Integrates BBB Data from 1.3M Local Businesses (April 13, 2016)
LSA Insider: “Yesterday YP announced that they have integrated Better Business Bureau (BBB) ratings within business listings on yp.com and the YP App.”
Some Small Business Websites Are Still Not Mobile (April 13, 2016)
eMarketer: “The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly. Some 40%, however, have not.”
Survey: How National-to-Local Marketers Plan to Grow Their Digital Budgets (April 13, 2016)
Street Fight: “Big national brands and merchants have been increasing their focus on local marketing, and hyperlocal digital is becoming a bigger part of their strategy.”
Ad Tech Trade Organization To Tackle Issues Of Location Data And Consumer Privacy (April 13, 2016)
GeoMarketing: “Can the Network Advertising Initiative head off government rules covering the use of geo-targeting and beacons?”
Mobile marketers are missing out on hyperlocal: report (April 12, 2016)
ClickZ: “Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential.”
What Marketers Need to Know About Facebook Messenger (April 12, 2016)
AdAge: “Here are the main questions marketers need to understand about Facebook Messenger to determine just what role it will play in their marketing.”
Search Budgets Decline In Q1 — First Time In More Than Six Years (April 12, 2016)
MediaPost: “In first-quarter 2016, U.S. marketers spent 5% less on Google paid-search advertising, compared with the year-ago quarter, for the first time since 2009.”
